What Salesforce's Einstein Means for Big Data

IBM estimates that 2.5 quintillion bytes of data are created every day. More astounding is the fact that 90% of the data that exists on the Internet today was created in the last two years. (Source references: IBM). This is a lot of data—its Big Data. By all estimates, these numbers pale in comparison to how the addition of IoT enabled devices will change these figures. How to engage this data in a meaningful way poses a serious challenge, and a serious opportunity. Analyzed in the right way, this data can reveal amazing trends, and yield valuable insights about how to position business decisions going forward.

What Salesforce's Einstein Means for Big Data

Individual instances of data are usually meaningless.

However, when data analytics tools can collect and present massive amounts of data in ways that are relevant to business goals, the story changes. Today, there is a huge demand for data analytics experts able to make sense of this data. In fact, it is estimated that there are between 140,000 and 190,000 jobs open for data analytics positions. Even more staggering, there are 1.5 million managers who are not familiar enough with data analytics to make informed and intelligent data-based management strategy decisions. (Source references: McKinsey&Company). The lack of competent data analysts is a problem; now there is a workaround: meet Salesforce’s Einstein.

Einstein is Salesforce's new artificial intelligence software.

It is able to absorb massive amounts of data from the IoT. With this information, it can direct business managers about the best course of action based on information gathered from data continuously culled from IoT devices and CRM data. The applications for this information translate into smarter sales, service, marketing, and IT services. With Einstein, it will be possible to sell, cross-sell, or upsell the right product at the right time to the right customer. It will be possible to keep customers happy by anticipating problems before they occur, and by providing them with the information they need before they even know they need it. It means positioning and escalating sales in ways that will optimize customer satisfaction as well as business growth. The good news is that implementing Einstein will be easy because it will be natively integrated into the following Salesforce software packages: Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Analytics Cloud, and Community Cloud.

One of the ways Einstein can be so effective is its capacity to utilize the Internet of Things to cull valuable information from the world-wide web. Contact us to find out more about the IoT and how companies can turn managing big data into a business opportunity that offers a serious competitive edge.