On October 22, 2025, our CDX Day took place in Bern. A day dedicated to innovation, customer service, and technological transformation. We look back with gratitude and excitement on an inspiring event that brought together professionals from the contact center, CX, and AI communities to learn, connect, and shape the future together.
Swiss Bike Park Oberried facility plan
Focus topic › Resilience: Falling down and getting back up
Moderation › Meike Tarabori • Chief editor cmm360
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1 PM
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Arriving at Swiss Bike Park
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1.30 PM
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Introducing the topic, Meike Tarabori
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1.45 PM
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Thomas Binggeli, pioneer of the Swiss bicycle industry
CEO and founder • Thömus, Stromer, Swiss Bike Park
When it comes to “fall down and get back up,” few embody it like Thomas Binggeli. As founder of Thömus, Stromer, and Thömus maxon, he helped reinvent the Swiss bike industry and showed how to turn setbacks into strength. A visionary, a doer, and a prime example of entrepreneurial resilience.
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2.15 PM
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Interview with the Thömus maxon Elite Team
MTB Elite athletes • Thömus maxon team
If resilience were a team, it would be Thömus maxon. These elite athletes stand for top performance, perseverance, and an unshakeable belief in the comeback. On the trail, in training, or after a setback, they show how to fall, rise, and return stronger.
Ralph Näf • Thömus maxon team
A former world-class athlete turned mentor, manager, and motivator. Ralph Näf knows the highs and lows of elite sport and lives resilience in everything he does. As team principal of the Thömus maxon Elite Team, he shapes winners and character and inspires others to get back up.
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2.45 PM
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Thomas Addison
CEO and founder • Service Ocean
When customer service meets innovation, Service Ocean is often in the mix and at the center: Thomas Addison. He navigates rough waters with a steady hand. For him, resilience is practice, not buzzword: spot obstacles, build solutions, and relaunch again and again. An inspiring voice for those who don’t just swim but make waves.
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3 PM
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Break
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3.30 PM
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Patrick Angehrn
Business Analyst CRM / Telephony • Helsana
Resilience shows not only in big transformations but in daily details. After 16 years at Helsana, Patrick Angehrn knows the challenges of healthcare first-hand. He makes sure systems support people, not just run. When something falls, he helps rebuild it better, with experience, patience, and a clear eye for what matters.
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3.45 PM
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Peter Heiniger
Senior Account Executive • Salesforce Schweiz
Digital transformation in healthcare is his daily mission. Peter Heiniger guides organizations with strategic focus and technical know-how, turning complex challenges into opportunities and showing how resilience lives in digital processes, too.
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4 PM
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Martin Wüthrich
CEO • Bucher + Suter
Resilience starts with leadership. Martin Wüthrich stands for clarity, continuity, and the courage to hold course in turbulent times. With foresight and pragmatism, he leads Bucher + Suter through change and growth — getting up himself and bringing others along.
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4.30 – 5.30 PM
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Conversational AI Workshop, Nils Schröder • CAI Senior Consultant, Bucher + Suter (Optional)
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from 4.30 PM
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Swiss Bike Park Discovery, Apero Riche & Networking
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6.30 PM
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Open End
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A big thank-you to all participants, speakers, and partners, you all helped make this day truly special. We’re taking away countless new insights and are already looking forward to the next opportunities to meet and exchange ideas.
